Google PPC Ads Lead

About Virginia SEO Company

Virginia SEO Company is a premier digital marketing partner dedicated to helping businesses across the Commonwealth thrive. While our roots are in SEO, we know that a truly dominant online presence requires a multi-channel approach. We’re expanding our paid media services and looking for a leader to deliver exceptional ROI for our clients.

Job Summary

We are seeking an analytical and strategic Google PPC Ads Lead to build, manage, and optimize our clients’ paid search campaigns. As our in-house PPC expert, you will be responsible for the entire campaign lifecycle, from strategy and keyword research to ad creation, budget management, and reporting. This is a hands-on-keyboard role for someone who loves data and gets excited about conversion rates.

Key Responsibilities

• Campaign Management: Develop, launch, and manage Google Ads campaigns (Search, Display, PMax, and Remarketing) for multiple clients.
• Strategy & Optimization: Continuously optimize campaigns by managing bids, refining ad copy, A/B testing landing pages, and improving Quality Scores.
• Keyword Research: Conduct in-depth keyword research and negative keyword analysis to ensure ads are shown to the most relevant audiences.
• Budgeting: Manage client monthly ad budgets effectively to maximize ROAS (Return on Ad Spend) and achieve client goals.
• Conversion Tracking: Set up and troubleshoot conversion tracking using Google Tag Manager and Google Analytics.
• Reporting: Analyze campaign data and create clear, insightful monthly performance reports for clients, providing actionable recommendations.

Qualifications

• 3+ years of hands-on experience managing Google Ads accounts, preferably in an agency environment.
• Google Ads Certification (Search, at minimum) is required.
• Proven track record of managing ad budgets and delivering measurable results (CPA, ROAS).
• Strong proficiency in Google Analytics (GA4) and Google Tag Manager.
• Deep understanding of bidding strategies, ad auction mechanics, and audience targeting.
• Excellent analytical skills and a data-driven mindset.

How to Apply

To apply, please send your resume and a cover letter detailing your experience managing Google Ads campaigns to contact@virginiaseocompany.co